Acres' SVP of Business Development and VP of Product & Data Science, discuss how Layer Library is changing how land professionals map and visualize data.
02:10 - Ben: Our newest product, the Layer Library, makes the GIS process easier with a comprehensive solution for land professionals [...]. Our customers are already using Acres to map, track and analyze new development sites, competitor activity, critical infrastructure and natural hazards using the Layer Library.
Takeaway: The Acres Layer Library equips land professionals with tools to instantly visualize data on the map without GIS expertise, streamlining a process that once required hours of effort and specialized training.
02:30 - Ben: We’re seeing in particular a lot of growth in interest from companies in national retailing, home building, power generation, data centers and hyperscalers, and even mining and aggregates. [...] We've mentioned a couple of the companies [...] that are using this kind of data, that are seeking out GIS information. We talked about how difficult that can be for companies, but what are some of the problems that these customers are trying to solve?
03:00 - Aaron: Acquisitions or site selections might result in tens or even hundreds of millions of dollars being spent. So having all the right data in the right place to make those decisions is really critical for those companies. Another use case that we see very often particularly from lenders is being able to look at natural hazards and risk in a region and building that into their land valuation workflows.
Takeaway: The Layer Library supports everyone from home builders to national corporations with GIS mapping solutions. Whether you need data on parcel size, soil type, or substations, Acres consolidates it all in one convenient platform.
04:17 - Aaron: Our clients are using Layer Library along with our other tools to see market and competitor information. So trying to gain insight into where a market is heading. They can add their own data or use data what is already in our system and view that on a map accordingly. So basically, who's buying what and where.
Takeaway: The Layer Library, paired with Acres’ nationwide datasets, enhances market and competitive research. By integrating tools with sales and parcel data, users can analyze trends, identify patterns, and make informed decisions to stay ahead of competitors.
05:13 - Aaron: [It’s] very easy to instantly visualize any sort of map data that might be relevant for your land industry. You can search and filter on that data, you can report on that data, and you basically gain access not only to the ability to upload your own private data layers, but also to our public data layers, which grows every day.
Takeaway: The Layer Library offers dozens of pre-built data layers, with Acres continuously adding new options. By combining these datasets with the platform's intuitive drag-and-drop upload feature, you can effortlessly customize maps with styling and filtering options to enhance clarity and visualization.
11:58 - Aaron: People really want to know, hey, I have this competitor in mind. I want to see everything they buy or sell. So, we've begun tracking that information and providing it to our clients in a custom data layer through the Layer Library. [...] Land purchases and sales are the main examples that we're tracking. We'll soon provide monthly activity trackers for things like data center growth and home builder indexes that again, signal more economic growth in a region. More people are moving there and therefore it may be a good place for a business to acquire land and build.
Takeaway: Acres' in-house data science team listens closely to our clients to build innovative data products that support critical competitive and market research. Be on the look out for the latest additions to the Layer Library.
The Layer Library empowers land professionals with seamless access to all the maps they need in one place without expensive projects and GIS expertise. Get your GIS mapping done in minutes, not days.
Interested in learning more about how you can use Layer Library for your business? Connect with our team today.
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