Saltgrass at Heron Bay: A Strategic Infill Play Identified Early by the Acres Home Builder Index

The most valuable land opportunities can be hidden in plain sight. 

In Parkland, Florida, Toll Brothers transformed a former golf course into Saltgrass at Heron Bay, a 52-home luxury infill development within an established community. The $19.5 million acquisition reflected a strategic move into a high-demand market—a move that we previously announced through the Acres Home Builder Index.

The Strategic Infill Opportunity

This project offers a clear example of how infill strategy can be applied in high-demand suburban markets:

• Location Efficiency: The parcel sits near A-rated schools, established neighborhoods, and existing amenities—placing new inventory directly within a proven residential ecosystem.
• Established Demand and Buyer Certainty: Parkland’s income profile and consistent home sales provide clear visibility into buyer demand, allowing Toll Brothers to align product type, pricing, and timing with confidence.
• Regulatory Certainty: Because the site is embedded within an existing community, it aligns more closely with current zoning and neighborhood expectations, reducing entitlement risk and approval friction.

By acquiring and developing land within an already successful community, Toll Brothers minimizes risk while offering buyers new inventory in an established location, supporting both premium pricing and long-term value.

Identifying Builder Movement with the Home Builder Index

The Acres Home Builder Index provides early visibility into where national home builders are quietly securing land, long before projects are publicly announced or construction begins. By tracking verified builder land acquisitions and ownership entities, the Index reveals forward-looking signals that traditional datasets miss.

In the case of Saltgrass at Heron Bay, the Index flagged Toll Brothers’ land acquisition in Parkland ahead of the official announcement. This early signal indicated strategic infill activity in a high-value market before it became visible through permits, filings, or press releases.

Rather than reacting to development activity after it surfaces, the Home Builder Index enables you to identify where builders have already made capital commitments—highlighting emerging plays and future growth while there is still time to act.

Final Thoughts

Rather than chasing emerging markets, Toll Brothers focused on a proven location with established infrastructure and amenities. Saltgrass at Heron Bay is a reminder that some of the most valuable opportunities are often secured quietly, before development activity becomes visible through permits or construction.

Instead of reacting to yesterday’s data, the Home Builder Index uncovers where builders have already begun making land commitments, offering early signals that something big is on the horizon.

Connect with our team today to see how you can surface hidden infill opportunities and identify strategic moves in high-demand markets.