How Land Brokers Can Use AI to Market a Listing

Listing and marketing land shouldn’t be a slow or complicated process. For many brokers, the gap between finding a great property and actually getting it in front of buyers can involve days worth of tedious work. 

By combining Acres.com’s property data with a structured AI workflow, this 6-step playbook can turn a single property report into MLS descriptions, social posts, and direct mail in minutes.

Contents

6 Steps to Automate Land Listings with AI

Checklist: Verifying AI-Generated Real Estate Content

Scaling Your Brokerage with AI and Complete Land Intelligence

6 Steps to Automate Land Listings with AI 

You'll need a reliable AI writing assistant. Several platforms can handle the prompts outlined here: ChatGPT, Google Gemini, and more.

1) Create a Property Report

The fastest way to move from a listing agreement to a live campaign is by generating an instant property report from Acres.com. This PDF serves as the "source of truth," providing the AI with the specific data points needed to write an accurate, high-quality listing without the manual data entry. 

2) Generate the MLS Long Narrative

Upload your report to the platform of your choice, and prompt the AI to write a buyer-centric narrative that avoids owner names and speculation. Be sure to include key selling points that aren’t covered in the report, like a unique history or specific property improvements.

Example AI Prompts

• Write a buyer-focused, MLS-compliant description for this property using the attached PDF. Highlight these key selling points: [insert key property details].
  
  
• Using the attached PDF, create a factual land listing that highlights productivity, usability, and investment appeal without speculation. Highlight these property details: [add key property details].
  
  
• Draft an MLS-compliant description emphasizing soil quality, recent crops, and potential uses based on the attached PDF. Include: [add key property details].

3) Compress Listings for MLS Character Limits

Need a shorter version to meet specific character limits? Here’s how you can prompt AI writers to trim your property descriptions.

Example AI Prompts

• Shorten the MLS description to fit [insert number] of characters while keeping the most important details.
  
  
• Condense the listing into a tight, high-impact summary without losing key soil, acreage, and land use information. Ensure it is less than [insert number] characters.

4) Generate Real Estate Social Media Content

Social media is where you can build your brand and find buyers. Instead of posting a simple link, you can use AI to generate platform-specific variants—complete with relevant hashtags and clear CTAs.

Example AI Prompts

• Write a Facebook post announcing this land listing with a clear call to action and 5 relevant hashtags.
  
  
• Create a short Instagram caption highlighting the strongest selling points and inviting inquiries. Suggest 5-10 relevant hashtags.
  
  
• Draft an ultra-short post suitable for X/Twitter promoting the listing. Suggest 3 relevant hashtags.

5) Draft Direct Mailers

Direct mail is a powerful tool for local targeting. When prompting your AI, consider the specific audience: use an ROI-minded tone for investors or a community-minded tone for neighboring landowners. Using this tactic, you can draft personalized letters that acknowledge the local area and invite neighbors to schedule a private showing. Always include a clear call to action to schedule a property showing.

Example AI Prompts

• Create concise postcard copy announcing this land listing. Include a bold headline, 3–4 key property highlights, and a clear call to action.
  
  
• Write direct mail copy for a flyer for nearby landowners highlighting location, acreage, and potential uses.
  
  
• Draft postcard copy for investors focused on productivity, scale, and long-term value. Keep the text short and scannable.

6) Short Video Scripts

Request short vertical video scripts referencing the strongest proof points for social media to stop the scroll and drive inquiries.

Example AI Prompts

• Draft a 30-second vertical video script highlighting the top proof points and ending with a call to action. Include a strong hook.
• Create a 15-second Instagram Reel script that starts with a question to hook investors interested in land appreciation.
• Write a script for a vertical video titled '3 Fast Facts About This Property' based on this listing description. Include a strong hook.

AI Isn’t Perfect: Checklist for Reviewing AI Generated Content

• Check the Facts: Make sure all numbers and stats match your property report exactly.
• Verify Your Sources: Ensure your claims can be found directly in the report.
• Watch the Limits: Make sure your MLS description isn't too long for the system.
• Clear Disclosures: Frame things like flood zone info as “per FEMA mapping; buyer to verify.”
• Protect Privacy: Double-check that any potential private information isn't in your public ads.

Scaling Your Brokerage with AI and Complete Land Intelligence

By combining AI with property data from Acres, you can build full-scale campaigns that are accurate, compelling, and ready to launch. The next time you're preparing to list a property, use this repeatable AI workflow to drive engagement, generate leads, and win listings with speed and confidence.