Using Acres Mortgage Filters to Find Qualified Leads Fast

Would you like to know how to leverage bank data to cut through the noise and find highly qualified leads in minutes? Whether you're a mortgage broker, ag lender, or real estate advisor, Acres.com gives you the tools to quickly search national mortgage data and pinpoint potential customers. That means you can spot opportunities faster, tailor your outreach, and spend less time (and money) chasing the wrong prospects.

In this guide, we’ll explore the most effective filters on Acres.com, how to combine them strategically, and what insights they can unlock to help you close more deals.

Why Filtering Matters in Mortgage Prospecting

Not every loan is the same—and neither is every client. To stay competitive, you need to know:

• Who’s borrowing and where?
• What types of properties are being financed?
• When loans are recorded and how much equity is left?

Filtering for this information allows you to focus your time and budget on highly qualified leads rather than a generic list of possibilities. This also means you can tailor your messaging and provide a better experience for potential customers.

Where to Start: Navigating the Mortgage View

From the map:

• Zoom into your target area—by county, zip code, or a custom-drawn boundary.
• Navigate to the Mortgage tab on the left panel.
• Open the Filter menu to start customizing your dataset.

What you’ll get: an up-to-date, interactive view of parcels tied to mortgage activity. Click any parcel for a detailed profile, including owner info, assessed value, and loan history.

Best Filters to Use for Smart Prospecting

This is where the magic happens. Filters allow you to quickly narrow down mortgage data so you can find qualified leads. Here are some of the most impactful ways to use them:

Filter by Start Date

Zero in on loans recorded within a specific timeframe—great for identifying new borrowers or tracking recent activity in your market.

Filter by Loan Amount

Looking for high-value farm loans or niche rural deals? Set a loan size range to focus your search and tailor your outreach accordingly.

Filter by Lender

Want to monitor competitor activity or spot potential partners? Search by lender name to see who's funding deals in your territory.

Filter by Land Insights

Utilize the insights tab to view the characteristics of a specific property—like crop history, county yield, property taxes, or more. This ensures your outreach is specific to the interests of your business.

Combine Loan and Assessed Values

Looking for overleveraged properties? Compare loan amounts to assessed property values to identify owners who might be prime candidates for refinancing or restructuring.

From Filters to Deals: Putting Your Data to Work

Once you've refined your view:

• Identify borrowers who may need help based on loan age or leverage.
• Map property types aligned with your lending specialty.
• Track lender activity to stay ahead of the competition.

This isn’t just data—it’s your next call list, your next marketing campaign, and your next closed deal.

Final Thoughts

Acres.com takes the guesswork out of mortgage prospecting. Instead of sifting through generic lead lists, use filters to qualify leads that match your exact business goals. It’s faster, smarter, and more strategic.

Find out how you can use Acres to quickly find qualified leads with our prospecting tools.